a) imdb’s purpose is to provide reviews and ratings of the latest films to come out, as well as advertising upcoming ones. You can also find showtimes for films in cinemas near you and the latest news about actors and the industry in general. The target audience for imdb would be all ages, as the site contains reviews and adverts for all films. It is probably young adults who would use it most though.
b) Users of the imdb website will need to be able to view the latest news about the film industry, and this can be done by viewing the clearly visible news feed on the homepage. They will also need to be able to search for a film that they want to find out about, which can be done using the search bar. There is also a review section for films where ratings can be viewed and left, for visitors wanting to do this. Visitors might also want to find showtimes for their local cinema, and they can do this using a dedicated section of the website, accessible from the homepage.
c) At the centre of the homepage is the latest news about actors and films, which can be scrolled through. There is a large search bar towards the top of the website in the centre as this is key for visitors to search for the films they want to know about. It is situated underneath a large advertisement. In addition, to the right hand side of the homepage are sections for finding showtimes for your local cinemas and seeing what films are about to come out. Once you have selected a specific film to view, ratings can be left easily by clicking however many stars you want to give out of 10 under the film's title. A brief summary of what the film is about can be found just underneath this in a central position.
d) Some of the key features of the imdb site are the ability to create your own personal account, the ability to search and view results, the ability to rate and review films using your account, and the ability to view showtimes in cinemas near you.
e) The benefit of the site for imdb is imdbPRO, a different section of the website for media professionals. People can hire actors there and get industry info, but they have to pay for it. This is how imdb makes its money. For the regular imdb's audience, the benefit they get is information about films, so they can find out what to go and see and when.



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